Online shopping has gripped our nation today and has become a way of life. The last decade has witnessed an exceptional evolution in the way people are getting access to whatever they need right in their footsteps through digital platforms. The E-commerce industry is one of the most rapidly growing sectors which is contributing immensely towards the economy and is bridging the gap between the seller and the customers. The presence of virtual stores for almost every product on e-commerce websites has helped millions and millions of small and large enterprises to flourish and has also contributed to more employment opportunities in the country.
There was a time when only tech-savvy individuals used technology but now with the surge in the usage of internet, user-friendly e-commerce websites it is now easily accessible by everyone. Several leading shopping websites in the global markets are popular but there are other Indian websites also which have established very well in the global market. Today, technology has advanced at a very fast pace and with user-friendly mobile websites, the user experience for shopping has improved and has become very seamless. With easy to use mobile websites and mobile apps, online shopping has become a lot easier.
Indians have specific needs when it comes to online shopping. Amazon India is at the top of the list in the shopping category. In addition to this, Indian websites like Flipkart, Myntra and Snapdeal have taken a global model and have gone as native as possible. We will give you the highlights of the most popular shopping e-commerce websites.
1. Amazon India – Go to Website
One of the biggest and renowned online stores in the global market is Amazon. It provides a huge variety of product choices with great user experience and customer service. Amazon was incorporated in the year 1994 in the USA, it was started as an online Book store website and after attaining considerable success it diversified itself into several products. Today, it caters to almost every single segment for the user consumption ranging from grocery, furniture, home decor, kitchen, sports, and apparel. Amazon India has established itself successfully and is dwelled into brick and mortar retail with acquisition of Wholefood market
As per the reports from Similar Web, Amazon India has reached greater heights than any other website in the country. It was started 6 years after the incorporation of Flipkart and has surpassed Flipkart in the online business. Amazon India caters to estimated traffic of 365.5 million visits every month.
Amazon effectively monitors user’s behavior and browsing patterns to remarket products to them and provides them recommended products for future purchases. It also allows sellers to register them in the Amazon marketplace and enables them to start selling products within a day. With new features introduced such as Amazon Prime, customers can receive delivery of products within 24 hours. It has highly reduced shipping time for the customers and they appreciate the quick services being provided.
2. Flipkart – Go to Website
Flipkart is another popular Indian e-commerce brand. It was started as an online bookstore and has improved scope for the Indian e-tail market. Today it caters products ranging from books, apparel, beauty brands, and electronic gadgets. Its most recognizing differentiators is its supply chain efficiency. It has tremendously improved customer experience with an easy to browse, hassle-free website. Initially, with the introduction of two popular strategies, the company was able to garner a lot of attention in the Indian market. This included: Cash- on- Delivery options and huge discounts. Founded in the year 2007, Walmart an e-commerce US giant got stakes in this company for 77%- 16 Billion USD. The website caters to monthly traffic of almost 221.5 million visits.
Apart from the seamless user experience, Flipkart’s biggest online shopping festival – Big Billion Days- is one of the most successful campaigns it has introduced.
3. Snapdeal – Go to Website
Snapdeal was established to offer products online at a discounted price through numerous offers and coupons. It is a successful e-commerce portal catering to customer’s buying. Customized best deals are offered in every city ranging from: restaurants, spas, and salons, footwear, baby care, home. Snapdeal has allowed vendors and manufacturers to update their product catalog and sell it on the Snapdeal portal. CEO of the company Kunal Bahl claimed that the model of building snapdeal was on basis of Alibaba- a typical technology platform bringing sellers and buyers together. Snapdeal was incorporated in the year 2010 and has received funding from investors, like Alibaba Group, Foxconn and SoftBank.
The website caters to estimated monthly traffic of 83.5 million visits per month.
4. IndiaMart – Go to Website
IndiaMart was incorporated in 1999. It is an online platform that focuses on the B2B marketplace for Indian brands. This platform allows customers to contact the manufacturers, suppliers, directly for any requirement. Its estimated monthly traffic of is 42.8 Million visits
5. Myntra – Go to Website
Myntra is one of India’s largest shopping e-tailers in fashion and lifestyle merchandise. It is appreciated immensely for its quality of products ranging from clothing to footwear and accessories. It has slowly started diversifying into other segments like home decor, travel accessories, etc. Its the ultimate focus is to bring the most fashionable brands to its customers. In the year 2014, Myntra was acquired by Flipkart.
From discounts to Cash-on-Delivery benefits, its success is highly based on its logistics model. Its well-designed supply chain management and professional delivery agents with high experience have contributed a lot towards its success. It was incorporated in the year 2007 and has also come up with a complete guide to your everyday fashion and latest style trends. Its estimated monthly traffic of is 27.8 Million visits
Today, the Indian e-commerce landscape has millions of users. Indians are rapidly getting used to e-commerce platforms and they primarily use their smart phones to access the internet and shop online for a growing array of goods and services. Competition is very fierce in this industry and different players are introducing unique advantages to their customers to have an edge while doing business.
There are many more e-commerce websites forayed in this segment and are growing tremendously. These include:
6. Paytm Mall – Go to Website
Paytm is now one of the largest e-commerce platforms in India. In the year 2016, Paytm entered the e-commerce industry with Paytm Mall. It is an online marketplace for a wide range of products ranging from electronics, apparel, furniture and much more. One of the most attractive features is the Cash back feature which allows great savings to its customers. It allows third-party sellers to sell their products.
The website caters to estimated monthly traffic of 5.9 Million visits
7. BookMyShow – Go to Website
BookMyShow is India’s largest entertainment ticketing portal. It was incorporated in the year 2007 and boasts of selling millions of tickets every month for upcoming events, sports, movies, plays and much more. With offices in India, New Zealand and Malaysia, the company aims to allow its users to purchase tickets. BookMyShow has partnerships with major Indian production houses and studios-Inox, Big Cinemas, Cinemax, Fun Cinemas, etc.
The website caters to estimated monthly traffic of 43.4 Million visits
8. Jabong – Go to Website
Jabong is an Indian fashion brand and allows selling of its products on an e-commerce platform. It has its inventories from where it allows selling products and also allows third-party sellers to market their products. They cater to apparel, footwear, jewelry, and accessories for men, women, and kids with more than 50,000 products across 700 brands. The company is located in Gurugram, NCR, India. In July 2016 it was acquired by Flipkart.
Likewise, many other brands are competing fiercely in this fastest-growing segment in the country with a unique range of products and benefits to the users. Also, India is a growing marketplace and e-commerce industries are bound to flourish. But only with the right use of technology, design and content strategy, and diversification they can do well and can make a mark in the industry.