Whether you are a professional marketer working for an agency, a business enterprise, a freelancer or a house wife working independently from home to sell your products online, social media is meant for everyone. With amazing user friendly features that social media platforms have to offer to market products, anyone today can leverage the ability of this platform for boosting their popularity. 

With the rising popularity of the online marketing and e-commerce industry today there are so many social media platforms and you can choose the one based on your requirement. Social media platforms help you maximize your brand reach, improve its potential and engage with the right set of audiences. It can help you achieve your business goals in a cost effective manner.

You cannot randomly choose any brand; you have to see if it suits your business requirements, has your potential target audiences as well as suits your brand image. 

To help you catch up with today’s generation and find the right social media platform for your business, we have researched and listed a few. We hope it gives you a basic outline as well as the insights for each one of them. 

1. Facebook

Facebook is one of the most popular and largest social media websites in the world. It has more than 3 billion people who are using it every month. It is headquartered in CA and was founded in the year 2004. 

Initially, it was started as a networking website but with its growing popularity, it has also become a business hub with various industries that are venturing into the execution of ads for their brands. There are millions of business pages and more than 6 million people are advertising to actively promote their brand. Using Facebook for branding is very easy since all content formats work well on it.

You can upload images, video, content, stories and run ads. Even an end-user can execute ads independently without any help from experts. You can choose whether you want to improve brand popularity or would like to have conversions for your business or upcoming product. 

Number of industries that Facebook caters to branding on its platform includes retail, media, telecom, financial, eCommerce, and consumer goods and so on. There are several ways to boosts or promote ads on the platform and it is highly user friendly.

It is one such platform where one should have an account as it caters to audiences from various age groups.

2. YouTube

It is one of the most popular videos sharing platforms in the world and it has come a long way since its inception. Initially, it was only utilized for video sharing but now it allows marketers to advertise on this platform as it is very easy to create ads on youtube.

It requires businesses to create a youtube channel for their brand where they can upload videos for the subscribers to view, like, comment, and share. Using this channel videos can also be promoted based on demographics, target audience, age group and more. 

Today businesses share videos about their products, businesses and engage with their customers on a real time basis. It also provides insights to the channel owners where they are given information on several likes, subscribers, geographic location of the user and the time they have spent on watching the video.

Owing to its huge popularity, insights it provides, it is a great and reliable advertising platform for marketers. It is also known as the second largest search engine after Google. Marketers can also implement SEO best practices while uploading the videos by updating title, keywords, meta descriptions. This helps in the organic listing of the videos without doing paid ads.

3. Instagram 

It is another popular social media platform and allows the sharing of photos and videos through the mobile app. It allows the sharing of a wide range of content such as photos, videos, stories, and live videos. Instagram has recently launched IGTV for longer videos.

Creating a business profile on Instagram is very easy and it also provides analytics of your profile and posts. It was launched in the year 2010. Product based business owners gain a lot of advantages from this platform.ROI for product based business owners has increased tremendously and it has become a choice for the business owners. It is very easy and convenient to use since it has to be maintained and updated through the mobile app.

4. Twitter

This social media platform is meant for news, and entertainment. It is strongly focused on real time information sharing and there is a character limit for each update. Number of characters allowed is 280 for each tweet.

It is headquartered in San Francisco, CA and founded in the year 2006. It provides an opportunity for brands to voice their opinions with personal engagement. Millions of users are utilizing it to voice their opinions. And brands are using it efficiently to interact with their customer’s concerns in real time. It has proven to be very helpful.

5. Tik Tok

It is one of the popular and rising music video social networks. It was the world’s most downloaded app in the first quarter of 2018, beating Facebook, Instagram, and other social media apps which is really amazing to note.

It allows users to record videos up to 60 seconds, edit them, and add music and special effects.

These are the few social media platforms being used by millions of users. Irrespective of the social media websites you utilize for your brand, it is more important to consider the target audience where you need to market your brand, products or services. Considering this, Facebook is one such website which covers a wide range of topics, interest and target audience on a single platform. 

Ideally, it is recommended to create business profiles for your brand on all the major social media platforms to catch up with your audiences and to avoid missing a few. All you would need to do is maintain the profiles regularly and it would be even more effective if they are maintained from a single third party platform like Hootsuite. It will save your time which otherwise would have been utilized by updating individually from each platform.

We hope this information helps you to choose the right platform for you!

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